Why we started this
We arrange life cover, critical illness cover and income protection for families across the UK, and we explain every part of it in plain English.
Nobody looks forward to this conversation
It’s the least enjoyable thing in personal finance, and it tends to sit on the list for years before anyone gets to it.
What we kept noticing is how many families had insured the car, the phone and the boiler, and had nothing in place for the one thing that would actually change everything. Not because they didn’t care, but because nobody had ever made it simple enough to get done in an afternoon.
So that’s the job. Get families properly covered, explain it in plain English, and never sell anyone something they don’t need.
How we’re paid
We’re a broker rather than an insurer. When a policy goes live, the insurer pays us a commission. You pay the same premium you would going direct, and you get the market checked rather than one insurer’s answer.
That’s the whole model. No fees, no hidden charges, and nothing added on at the end.